Insurance is running out of room to pretend artificial intelligence is still a side project. For years, the industry has treated AI as a useful but distant prospect: good for pilots, productivity demos and conference panels but not yet central to how business is written, serviced and claimed. That position is becoming harder to defend. Even in July last year, McKinsey was advising that insurers need to stop “dabbling” and instead “fundamentally rewire how they operate” across underwriting, claims, distribution and customer service. The industry is at the beginning of its AI revolution, but the starter’s gun sounded months ago.
