PowerUp Money, an India-based wealth management technology company, has raised $10 million in funding led by Flourish Ventures to expand its investment advisory platform and develop additional services for retail investors.
The financing also included continued support from existing investors Accel, Peak XV Partners, Blume Ventures, Kae Capital, 8i Ventures, and DeVC.
PowerUp Money provides technology-enabled wealth management and investment advisory services, helping customers monitor mutual fund portfolios and develop investment strategies aligned with their financial objectives.
The company reports that more than 1.5 million investors use its platform to track mutual fund investments totaling over ₹2.5 lakh crore, equivalent to approximately ₹2.5 trillion.
More than 100,000 customers have enrolled in Elite, its investment advisory offering.
The company is developing a broader wealth management platform intended to support investors with different portfolio sizes, financial needs, and levels of investment experience.
Its services include portfolio tracking, personalized investment advice, and wealth management products designed for customers seeking more comprehensive financial guidance.
One of its newer offerings, Infinite, provides one-on-one wealth advisory services for investors managing larger or more complex portfolios.
PowerUp Money reported that Infinite reached nearly ₹500 crore in assets under management, equivalent to approximately ₹5 billion, within nine months of launch.
The company is also developing Elite Prime, a digital-first wealth management offering.
Elite Prime is intended to evaluate individual investment objectives, risk tolerance, and existing holdings to develop personalized investment strategies.
The platform aims to combine digital technology with professional financial advice, allowing customers to manage their investments through a more integrated service.
PowerUp Money operates as a Securities and Exchange Board of India-registered investment adviser.
The company emphasizes a fee-based advisory model in which customers pay transparent fees for investment guidance rather than the firm receiving commissions from mutual fund products.
This approach is intended to align the company’s financial incentives with its customers’ investment objectives.
The latest funding will support PowerUp Money’s efforts to expand its advisory services and develop a comprehensive platform serving investors across different wealth segments.
Its growth reflects increasing demand for digital investment management tools and personalized financial advice in India’s retail wealth management market.
With more than 1.5 million investors using its portfolio tracking services and an expanding base of advisory customers, PowerUp Money aims to broaden its offerings while maintaining its focus on independent, fee-based investment guidance.
