Why use a wealth advisor just to invest money?
Every day wealth advisors seek to add value for the families they serve—in turn, cultivating deeper and deeper relationships. And as families bring their advisors deeper into the complexities of their lives, the top advisors are responding with teams of specialists to provide tailored service.
The service offerings are lengthy, including: wealth transfer strategies, liability management, charitable giving, concierge services, geriatric services, high-end reporting, family governance, career planning, family meeting coordination, family education. And, oh yeah, investment strategy and implementation.
Where does one begin to search for the right team?
SHOOK is here to help. As the world’s only advisor research firm in the world with a specialty in quality, SHOOK performs deep due diligence as the basis for its rankings.
Disclosure: SHOOK is completely independent and objective and does not receive compensation in exchange for placement on its rankings.
What Qualities Does SHOOK Look For?
To start, other rankings of advisors and teams focus solely on numbers—total assets under management, revenues, headcount, etc. But how does it help knowing that one team makes more money than another?
Teams have become highly specialized and are focusing more on particular client types in order to offer the most bespoke service. This requires a close examination of the entire team, from its purpose (not just the mission) to its culture and skillset. In other words, the effort involved in analyzing one team becomes exponential compared to evaluating a single advisor. So, we tweaked our methodology and broadened our process, such as expanding the number of individuals per team that we interviewed (this occurs by telephone, virtual and in-person).
When we meet with these teams, which are starting to look more like stand-alone boutiques, we take a close look at leadership and the senior principals since they tend to dictate every client’s experience from the top down. Every time we meet with a team or an individual advisor for a due diligence meeting, we are always thinking to ourselves, “Would we recommend this team (or individual) to a friend or family member?” Quality is always first: if we’re going to include a team (or advisor) on our rankings, we have to make sure everyone is of the highest quality.
High Net Worth & Private Wealth Teams
Because different wealth levels tend to require different types of services, wealth management broadly categorizes between high net worth and private wealth. For the purposes of our rankings, high net worth teams focus primarily on households with accounts under $10 million—at least to start; however, these teams are entirely competent to work with far more affluent clients and most do. Private wealth teams generally focus on households with accounts at $10 million and above, even though their account minimums may be far lower, and that there is typically no minimum for related household accounts, such as children.
Ranking Algorithm
The Forbes ranking of America’s Top Wealth Management Teams, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone, virtual and in-person due diligence interviews, and quantitative data. This qualitative criterion focuses on studying each team’s best practices—service models, investing process, team construct, skill sets, etc. The algorithm also weighs factors like revenue trends, assets under management, compliance records. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.
(For the full list and more, visit Top High Net Worth Teams and Top Private Wealth Teams; advisors can complete a survey for upcoming rankings at www.SHOOKresearch.com.)
Research Summary (as of November 2025)
We don’t want 300,000 nominations so we set high thresholds to minimize the quantity we receive:
50,424 advisor nominations received
12,001 team nominations received
24,788 total telephone interviews
6,635 total in-person interviews at advisors’ locations
1,553 total virtual interviews
32,976 total interviews
The SHOOK Process
SHOOK scours the financial services industry for nominations. SHOOK accepts advisors who meet pre-determined minimum thresholds and acceptable compliance records. As of this date, SHOOK has received nearly 50,424 nominations—advisors who meet SHOOK’s thresholds.
Unlike other advisor rankings, SHOOK is not a “robo-ranker”—numbers such as production and assets don’t tell the whole story, especially when much of the data is self-reported. SHOOK Research creates rankings of role models—teams that are leading the way in offering best practices and providing a high-quality experience for clients. A focus on both quantitative and qualitative factors, including telephone and in-person meetings, is imperative.
SHOOK Research is the only ranking firm that interviews teams and advisors via telephone and in person at the firm’s location.
Basic Requirements
- Minimum of 7 years as an advisor for at least 1 team member
- Fully operational as a team for a minimum of 1 year
- Completion of online survey
- Evaluations are focused wealth management
- Acceptable compliance record
Quantitative Metrics
- Revenue/production; weightings assigned for each
- Assets under management – and quality of those assets – both custodied and a scrutinized look at assets held away
- Client-related data, such as retention rates
- Portfolio performance is not a factor; audited returns among advisors are rare, and differing client objectives provide varying returns
Qualitative Metrics
- · elephone, virtual and in-person meetings with teams (if an in-person meeting cannot be accomplished, exceptions are considered in which the interview will occur after a ranking has been published).
- Compliance records. Some “dings” can be overlooked (e.g., firm or product failure beyond the scope of an advisor’s due diligence; the older a ding, the less we look). Since there are many gray areas, the SHOOK team is willing to listen to a firm that is willing to stand behind the advisor with written support.
- Teams that provide a full client experience: service model; investing process; fee structure; breadth of services (e.g., liabilities and other wealth management services)
- Credentials (years of service can serve as proxy)
- Use of team and team dynamics
- Community involvement
- Discussions with management, peers, competing peers
Ranking Algorithm
The algorithm is designed to fairly compare the business practices of a large group of teams based on quantitative and qualitative elements. Data are weighted to ensure priorities are given to dynamics such as preferred “best practices,” business models, recent business activity, etc. Each variable is graded and represents a certain value for each measured component. These data are fed into an algorithm that measures thousands of teams against each other.
SHOOK Disclosures
Data provided by SHOOK® Research, LLC. Data as of 3/31/25
Source: Forbes.com (November, 2025). Forbes America’s Top Wealth Management Teams ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and team, and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results. Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. For more information, please see www.SHOOKresearch.com. SHOOK is a registered trademark of SHOOK Research, LLC.
For more information, please see www.SHOOKresearch.com.
