Aditya Birla Capital Ltd (ABCL) has launched a AI-powered personal finance assistant on its omnichannel D2C platform – ABCD, for its customers.
The personal finance assistant “SimpliFi” encompasses a suite of 7 AI-powered features, offering personalized insights across credit, health, and spending available under the “MyTrack” section.
In the aforementioned section, customers can get guidance on market movements, portfolio insights, recommended actions and goal planning with multi-asset categories on one platform, per ABCL’s statement. ABCL is a diversified financial services group.
Through “Know Your Policy” feature, SimpliFi decodes any health insurance policy, instantly showing coverage details and comparing alternatives, to help customers make informed health insurance choices, it added.
ABCD has introduced a 360-degree of protection for customers encompassing health-track, health-saver card, giving benefits of dental, eye check-ups, pharmacy discounts, nutrition assistance etc., along with comprehensive personal insurance and digital will for legacy planning.
Pankaj Gadgil, Head – Digital Platforms and Payments Strategy, ABCL, said, “Digital transformation is a strategic differentiator for us at ABCL…Through our AI-first strategy, we are reimagining customer journeys, innovating product offerings, automating underwriting, and enhancing service delivery to boost productivity, reduce costs, and scale efficiently.”
These efforts are aimed at delivering seamless customer experiences and unlock sustainable, long-term growth across ABCL’s businesses, he added.
Published on October 8, 2025
