Instacart gets digital as it becomes first grocery technology company to join Ibotta Performance Network
Ibotta, which provides digital promotions and performance marketing solutions for CPG brands, and Instacart, a grocery technology company in North America, have announced a partnership to provide the latter’s customers with access to the former’s catalogue of digital coupons.
By joining the Ibotta Performance Network (IPN), Instacart is looking to deliver more coupons that are timely and relevant to its consumers, helping consumers save money on their everyday purchases.
Going forward, Ibotta will be Instacart’s preferred third-party coupon provider across all eligible categories of items on its mobile app and website.
For CPG brands, this new partnership aims to create an enhanced opportunity to reach consumers across Instacart’s marketplace of more than 1,500 retail banners with a footprint of more than 85,000 stores across North America.
In addition, CPG brands can continue to leverage Instacart’s retail media network to drive product discovery and incremental sales by connecting to consumers who are directly at the point of purchase.
YouTube aces 100 Coolest Brands for Kids & Teens report as food and drink companies dominate top 20
YouTube has leapfrogged Netflix to regain its number one crown in the 100 Coolest Brands for Kids & Teens according to a study of 21,000 youngsters, unveiled today by Beano Brain, the specialist kids and family insights agency.
Brands rooted in storytelling and offering depth and breadth of content – YouTube, Netflix, Nintendo and Disney (9) – all earn places in the top ten.
Food and drink firms dominate the list, accounting for 50% of the top 20 with McDonalds (3), Oreo (7), Pringles (8), Skittles (12), Coca Cola (14), KFC (15), Domino’s Pizza (16), Fanta (17), Cadbury’s (19) and M&Ms (20).
Kids value these products in themselves, but also because they are very closely associated with treats and fun family time.
Social media apps saw their popularity slip with all the major brands dropping down the chart, including TikTok (-7 at 28), Whatsapp (-8 at 38), Snapchat (-3 at 40) and Instagram (-11 at 66)
Once judged as naff and ugly, lightweight shoe brand Crocs was this year’s biggest riser (up 35 places to number 49 ) with collectible plush toy brand Squishmallows the second higher riser, leaping 29 places to break into the top 20 at number 18.
LEGO just nudged into the top ten at number ten, replacing Coca Cola (down 4 to 14) and helped by collaborations with the likes of Minecraft (30).
