Financial Services Cloud, which will become generally available in February 2025, aims to do just that, the CRM software provider said, adding that it combines fundamental products already offered by the company, such as the Data Cloud, to automate several facets of the business such as client management, policy servicing, and commission processing.
Explaining further, Salesforce said that the Financial Services Cloud uses Data Cloud to combine an insurance brokerage’s structured and unstructured data, such as policy details, claims history, and real-time client interactions into one platform.
“With this unified client profile, producers and account managers can now use AI to help them identify patterns and critical trends, such as gaps in coverage or potential retention risks, or where to focus efforts such as prioritizing prospects,” the company said in a statement.
