True Potential Group has appointed Stuart Dodson as chief executive officer of True Potential Wealth Management.
The firm said Dodson joins True Potential Wealth Management at a pivotal time as the business embarks on its next phase of growth.
Dodson joins with over 25 years’ experience in regulated financial services.
Most recently he served as group managing director at Openwork, overseeing distribution across wealth, mortgage and protection channels, managing over 4,700 financial advisers and helping secure £120mn in private equity investment.
Prior to this, he was managing director of Newcastle Financial Advisers and reshaped the business’s adviser culture and built operational infrastructure.
Dodson has also held senior leadership positions at Legal & General, where he led financial advice teams across a range of distribution models, and at the Financial Services Authority, where he focused on financial education and consumer confidence in the regulated financial advice market.
“I’m thrilled to be joining True Potential Wealth Management at such an exciting time,” he said.
“The business has seen tremendous growth over recent years and, under Gerry’s leadership, has made clear the market opportunity and the level of ambition.
“I look forward to joining the very talented and well-established True Potential Wealth Management team as we focus on delivering exceptional client outcomes, evolving the digital experience and scaling the business responsibly.”
In his new role at True Potential, Dodson will lead the development and delivery of the wealth management strategy and will be based in Newcastle.
He will take up the role on January 5, 2026.
Gerry Mallon, CEO of True Potential, said: “Stuart’s appointment marks a new chapter for True Potential Wealth Management.
“With an enormous advice gap in the UK, Stuart will play a key role in ensuring we continue to evolve our market-leading wealth proposition and award-winning technology so that we can help even more people to achieve their financial goals.
“With a proven record in driving sustained growth, leading transformation and keeping clients at the centre of every decision, Stuart is the ideal leader for True Potential Wealth Management and an excellent addition to the True Potential group executive committee.”
sonia.rach@ft.com
