AJ Bell has added Daintree Wealth Management as a partner firm to its ‘Model B’ Custody Solutions business.
AJ Bell Custody Solutions is for advisers looking for more control and flexibility over the client experience.
Firms partnering with AJ Bell Custody Solutions own the client proposition, while the underlying operational and back-office proposition – including custody, trading and administration – is powered by AJ Bell.
Firms can also set their own rates for platform or custody charging and are able to package the Model B platform infrastructure in their own branding.
AJ Bell said this ensures the firm takes centre stage when tailoring the experience to its client base.
Mark Rendle, advised managing director at AJ Bell, said: “AJ Bell Custody Solutions has gone from strength to strength over the past two years, as we’ve partnered with firms looking for more control and flexibility over the client proposition that is underpinned by a trusted custodian in AJ Bell.
“We’re delighted to have Daintree on board and are excited to support them as they continue to grow and deliver great outcomes for clients.”
AJ Bell Custody Solutions vs AJ Bell Investcentre
AJ Bell Custody Solutions is a Model B custody, dealing and administration platform solution for adviser and wealth management firms.
Partner firms can have full ownership of the client experience, commercials and branding of the platform, while AJ Bell provides the underlying operational infrastructure.
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“Amid a constantly evolving and increasingly complex tax and regulatory backdrop, ensuring advisers are equipped with the full range of tools they need to help clients is more important than ever,” Rendle said.
“Model B solutions are becoming an increasingly vital part of the toolkit required to properly support advisers in that environment and we believe we are well placed to build on our momentum, allowing advisers to truly feel good advising.”
Meanwhile, AJ Bell Investcentre is an end-to-end advised platform that includes everything from custody, dealing and administration to charging, reporting and an adviser portal.
Advisers then distribute Investcentre to clients as an AJ Bell platform service.
Mark Parello, founder and CEO at Daintree Wealth Management, said: “When reviewing our platform strategy, it was important for us to find a partner that could provide the operational scale and expertise required to support our future ambitions, without compromising our ability to deliver a distinctive client experience.
“AJ Bell Custody Solutions offers the right combination of flexibility, technology and operational support, allowing us to retain control of our proposition while benefiting from the strength of an established custody partner.
“We look forward to building a successful relationship and continuing to enhance the service we provide to clients.”
sonia.rach@ft.com
