Marketing agency managing director Mark Cornelius, who grew up locally and moved back to the area after working in London, said he is applying his skills to help boost Whitchurch’s profile.
“We will use various channels, social media, live events to tell people what’s going on [in Whitchurch], he said.
“We will focus on different sectors… talk about the history, food, culture, taking the elements of this town, making it into a story, and putting it out there for people to find and learn more about it.”
The businesses behind the marketing campaign are “influential with their own audiences,” Mr Cornelius said.
“If they come together and tell a collective message, then that becomes very powerful.”
He added it was a tough market for independent businesses competing with “out of town shopping centres, online shopping and economic pressure”.
