The retailer also introduced its newest premium hydration beverage, Rehydrate, to complement this new launch.
7-Eleven is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.
The new 7-Select Fusion Energy line includes flavors such as Cosmic Cherry, Rockin’ Rainbow, Galactic Citrus and Paradise Pulse. Each can is packed with antioxidant Vitamin C and essential B6 and B12 vitamins to elevate energy, boost mental sharpness and enhance mood.
7-Select Fusion Energy contains zero sugar, is gluten-free and free from artificial colors and high fructose corn syrup, providing customers with a healthier energy drink option.
The new 7-Select Rehydrate is a 20-oz premium hydration beverage formulated for immune support. Crafted with a specialized blend of five electrolytes and vitamins, this beverage is available in Cherry, Fruit Punch and Grape flavors.
“With the launch of our new energy drink, 7-Select Fusion Energy, and the new 7-Select Rehydrate hydration beverage, we’re providing our customers with innovative, high-quality private brand items crafted to energize and refresh,” said Nikki Boyers, Vice President of Private Brands at 7-Eleven.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to branded stores, the company also operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.
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