Key Takeaways The late majority represents 34% of the population adopting technology after it’s proven. Late majority adopters tend to be older, less affluent, and less educated. Companies often offer discounts to entice the late majority to purchase. Adoption models were initially developed in agriculture and now apply to tech sectors. Complex technologies take longer
Bartley hopes the technology can support and improve current projects such as Culture Vannin’s initiative – an organisation that promotes local culture – to ask a native speaker to transcribe old recordings every year. “That can take hours and hours, and I think it is a situation where technology could increase the productivity of that
Barnsley has been rebranded as Britain’s first “tech town”, with ministers unveiling plans to use artificial intelligence to improve local schools, healthcare and businesses as part of the government’s push to embed AI across the economy. The designation was announced by the technology secretary Liz Kendall, who said the South Yorkshire town would act as
Barnsley has been named the UK’s first “Tech Town” by the government, as it seeks to create a “trailblazing” hub for how artificial intelligence (AI) can improve everyday life. The title means AI will be rolled out across public services such as in schools, colleges, businesses and the NHS. Technology Secretary Liz Kendall said the
When Covid hit in 2020, our general inbox for the Office of International Education went from a daily volume of a few dozen emails to almost 1,000. Students wanted to know how the move to remote coursework would impact their visa status and how remote operations might affect work authorisation, among many queries. Like other
From artificial intelligence-driven creation to direct-to-fan platforms and the revival of physical music formats, technology is redefining ownership, monetisation, and power dynamics in the global music industry. Experts say African artists and labels must adapt quickly to stay competitive. More than ever, 2025 revealed how technology dictates the pace of the music industry, as the
For years, India’s fuel conversation has centred on availability, pricing, and emissions compliance. But as mobility volumes grow and vehicles remain on the road longer, expectations from petrol itself are beginning to change. Today’s motorists are no longer asking only how far a fuel can take them. Increasingly, they want to know what it does
In 2003, the Stanford social scientist BJ Fogg published an extraordinarily prescient book. Persuasive Technology: Using Computers to Change What We Think and Do predicted a future in which a student “sits in a college library and removes an electronic device from her purse”. It serves as her “mobile phone, information portal, entertainment platform, and
When Sir Tim Berners-Lee invented the world wide web in 1989, his vision was clear: it would used by everyone, filled with everything and, crucially, it would be free. Today, the British computer scientist’s creation is regularly used by 5.5 billion people – and bears little resemblance to the democratic force for humanity he intended.
Gathering Summer after summer, I used to descend into a creek that had carved a deep bed shaded by trees and lined with blackberry bushes whose long thorny canes arced down from the banks, dripping with sprays of fruit. Down in that creek, I’d spend hours picking until I had a few gallons of berries, until my