Plans underway to pause price increases, remove iced energy drink, make coffee in 4 minutes or less
It’s day 51 for Starbucks (SBUX) CEO Brian Niccol, and he’s knee-deep in tackling the biggest problems facing baristas, customers, and investors. High prices, an overly complex menu, and speed of service are at the top of his to-do list. Niccol, who has been talking to baristas while visiting key markets like New York, Dallas,