Behavioural finance experts Oxford Risk and Fuze, a wealth management platform specialising in financial data consolidation and analysis, create partnership.
Oxford Risk and
Fuze has teamed up to
integrate Fuze’s real-time data aggregation capabilities with
Oxford Risk’s behavioural risk suitability tools to deliver
a solution for wealth managers and financial advisors, and
increase its assets under management.
Through this partnership, Oxford Risk said it will be able to use
real-time data on clients’ assets, liabilities, income, and
expenditure from Fuze, which helps advisors save time,
reduce manual processes, and deliver more accurate financial
advice.The integration will enable financial advisors to create
more accurate and personalised investment risk suitability
assessments, helping them to offer better-aligned investment
recommendations based on a client’s financial situation and
behaviour, the firm said in a statement.
Founded in 2002 by academics from Oxford University, Oxford
Risk’s software supports wealth managers to assist their clients
to make financial decisions in the face of complexity,
uncertainty, and behavioural biases. Supplemented with other
behavioural information and demographics, its behavioural
tools assess financial personality and preferences, and changes
in investors’ financial situations, in order to build a
detailed profile.
“By integrating our real-time data with Oxford Risk’s proven risk
profiling tools, we’re empowering advisors to make more informed
decisions, improving client outcomes,” founder of Fuze, Alex
Simpson said.
“It enables even more data flow in support of increased assets
under management through investor engagement and regulatory peace
of mind,” James Pereira-Stubbs, chief client officer at Oxford
Risk added.
