Studies show Worcestershire’s population of over 85s is projected to rise by more than 50%, while the number of over 65s will increase by 15%.
“These shifts will place greater demand on health and social care services, with increased risks of frailty, falls, long-term conditions, and social isolation,” the council said.
The Healthy Worcestershire programme was “strategically positioned” to respond to these challenges, the authority added.
“Its focus on strength, balance, and flexibility directly addresses the risks associated with ageing, helping older residents maintain independence and reduce the likelihood of falls.”
Following a visit, England’s chief medical officer, Professor Chris Whitty, said Worcestershire’s approach showed “how local communities can take ownership of health improvement, combining traditional interventions with innovative, community‑driven solutions”.
