Strengthening wealth and digital positions
The move into top-tier motorsport sponsorship aligns with the bank’s broader strategy to expand its affluent client base.
By targeting the high-net-worth demographic associated with the sport, the bank is reinforcing its status as a premier international wealth manager.
The bank manages a diverse portfolio with total assets often exceeding US$800bn.
This financial scale allows the firm to compete for lucrative investment banking mandates across the racing calendar’s host nations.
In the wealth segment, the institution continues to pivot toward digital-first advisory services to capture the next generation of investors.
The F1 Academy involvement specifically mirrors internal corporate social responsibility goals focused on diversity.
As the 2026 season approaches, the bank will integrate its branding across digital and physical race assets.
Judy Hsu, CEO of Wealth and Retail Banking for Standard Chartered, says: “As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1.
