AFH Wealth Management has continued its national growth strategy with the acquisition of St Albans-based Avidity Wealth Management, a financial planning firm advising on more than £750m of client funds.
Bromsgrove-headquartered AFH said Avidity will be rebranded as AFH Wealth Management St Albans and will be integrated directly into AFH’s operations, rather than remaining a subsidiary. The move strengthens AFH’s presence in the South East and marks its 139th acquisition over the past two decades.
Founded in 2010, Avidity provides holistic financial planning services to around 1,800 clients, including individuals and corporates. Its 24-strong team of advisers and support staff will remain in place following the deal.
Alan Hudson, CEO of AFH, said: “We are delighted to welcome the Avidity team to AFH. Their depth of experience, client-first values, and strong regional presence make them an excellent fit for our business. This acquisition not only strengthens our footprint in the South-East but also reinforces our commitment to delivering high-quality, personalised financial advice across the UK.”
Tim Yates, founder and managing director of Avidity, added: “AFH shares the same values and client-first mentality that have always been at the heart of Avidity’s approach. Their scale and expertise will allow us to enhance the services and support available to our clients, while maintaining the personal, relationship-driven advice we are known for.”
AFH Wealth Management, founded in 1990 by Hudson, has grown from a Worcestershire-based IFA practice into one of the UK’s largest independent wealth management firms. The business now employs more than 500 staff and 200 advisers across 10 UK offices, managing around £9bn of client assets as of March 2025.
