April 4, 2026
Technology

Tech firms see UK as most attractive market to grow – but for how long?



  • Three in five firms would pick UK over Europe, APAC and US for tech investments, Barclays report finds
  • Tech companies saw cash flows and savings rise, overdrafts reduce
  • Further government support is needed for long-term support

New research from Barclays has claimed tech firms are increasingly seeing the UK as an attractive place to invest, with 62% of tech leaders favoring the UK over Europe and nearly as many favoring the UK over APAC (61%) and the US (60%).

A strong customer base, skilled workers with a diverse talent pool and fast consumer adoption of tech were cited as key influencers behind the UK’s potential success.



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