West Midlands-based NFP, a subsidiary of insurance group Aon, has acquired Bspoke Insurance Group for an undisclosed sum.
NFP is an insurance brokerage and consulting firm with ten offices spread across the West Midlands, including one in Birmingham.
The group has acquired Bspoke, a platform of specialist insurance brokers – or managing general agents (MGAs) as they are called – headquartered in Leeds with offices in Shropshire, Gloucestershire, Essex, Liverpool and London.
A statement from NFP said that NFP and Bspoke will operate independently, with the Bspoke management team reporting to Matt Pawley, president of NFP Europe. All Bspoke businesses will continue to operate under their existing brands.
Pawley said: “The Bspoke team will strengthen our existing suite of insurance solutions while expanding our technical underwriting expertise and specialist product knowledge.”
He added: “With their industry experience, diverse range of specialist solutions and customer-centric approach, they’ve driven exceptional growth and client-retention.”
Tim Smyth, founder of Bspoke said: “NFP offers Bspoke a fantastic opportunity to build on the platform we have developed over the past two years. With NFP’s support, we can drive strong organic growth, attract top talent and pursue further acquisition opportunities to sustain Bspoke as a leading niche and specialist player with a relentless focus on meeting dynamic client needs.”
Bspoke was formed in 2022 through the merger of the Precision Partnership and UK General Insurance Group. The merger provides the market with coverage across sectors, including property, lifestyle, high-net-worth and transportation, as well as flexible distribution options for brokers, affinity groups and schemes.
NFP said Bspoke’s businesses are built around individual product specialisms and led by highly experienced, technically skilled underwriting teams, recently winning ‘MGA of the Year’ at the 2025 National Insurance Awards.
Their structure and focus on IT and data enables the group to operate as a ‘virtual insurer’, with full sales, underwriting, pricing, business intelligence and reserving capability.
