Fidelity was the most popular fund manager for investors in the second quarter of 2025.
The latest Pridham Report showed the firm came out on top with net sales of £1.2bn in the quarter.
The second and third top spots were taken by HSBC Asset Management and Vanguard, which saw £1.2bn and £1.1bn sales in the period.
Meanwhile Aberdeen Asset Management had net sales of £356.7mn — a recent high.
The quarterly report, which looks at asset trends and sales across 45 of the largest fund groups in the UK, found two-thirds saw a rise in net sales in the second quarter of 2025.
Benjamin Reed-Hurwitz, head of research development, Emea & North America, said “tariff anxiety” did not break the sales momentum building in 2025.
|
Rank |
Fund group |
Net sales £m |
|---|---|---|
| 1 | Fidelity | £1,285.1 |
| 2 | HSBC Asset Management | £1,241.1 |
| 3 | Vanguard | £1,163.0 |
| 4 | Artemis | £825.5 |
| 5 | Aberdeen Asset Management | £356.7 |
| 6 | Royal London Asset Management | £309.1 |
| 7 | T Rowe Price | £242.6 |
| 8 | Orbis Investments | £241.3 |
| 9 | Hargreaves Lansdown | £207.0 |
| 10 | Man Group | £149.0 |
“Despite a small dip in gross sales, net flows turned positive as cooling geopolitical tensions meant that many portfolio decision makers felt being in the market was a better option than staying on the sidelines at the current time,” he said.
“That said, this recovery still has a fragile feel to it. We believe that confidence is growing, but it’s being built against a backdrop of unpredictable geopolitical flashpoints and fiscal risks.
“The investment mood appears to be more optimistic than it has been, but it seems like it wouldn’t take much to knock things off course.”
Reed-Hurwitz added: “Enhanced index and quantitative strategies are gaining real traction in the UK market.
“By combining active and passive elements, the strategy mirrors today’s blended portfolios.
“While plain-vanilla passive has increasingly captured the core of portfolios, we believe that investors are now looking for more nuanced ways to gain low-cost equity exposure.”
The Pridham Report was acquired by ISS Market Intelligence in February 2024.
tara.o’connor@ft.com
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