Beverage company G FUEL has teamed up with Japanese studio Toei Animation to release a limited-edition “One Piece” energy drink collection. Available for pre-order starting today, the ONE PIECE Collector’s Box features four distinct flavors inspired by popular characters from the iconic anime series.
ONE PIECE Energy Flavors:
- Monkey D. Luffy:
- Tony Tony Chopper:
- Nico Robin:
- Flavor: Orange Pineapple Melon
- Brook:
- Flavor: Peach Kiwi Dragon Fruit
“One Piece’ is an iconic anime series with massive success globally that is attracting more fans than ever. We are constantly striving to bring the best of anime to our lineup at G FUEL, and we are thrilled to introduce this collaboration and the Straw Hats to our community. It’s not just about creating new flavors; it’s about showing our fans that we share their passions and celebrate what they love.”
G FUEL CEO Bryan Crowley via PR Newswire
The $69.99 Collector’s Box includes exclusive themed items, including a treasure chest-inspired box, a special edition shaker cup, and limited-edition stickers.
In other drink related news, consumer preferences are shifting towards healthier and more mindful consumption, and as a result, the demand for nonalcoholic beverages is rising. Recent surveys reveal a growing trend in the U.S. where 41% of Americans intend to reduce their alcohol intake in 2024, a notable increase from the previous year. This trend is particularly strong among younger generations, with 61% of Gen Z and 49% of Millennials planning to drink less. Motivations include financial savings, improved health, and lifestyle changes.
The changing attitudes towards alcohol are reflected in a broader cultural shift, with fewer people viewing drinking as a central aspect of American life. This is leading to a rise in mindful drinking and interest in nonalcoholic alternatives like mocktails and THC/CBD-infused beverages. Retailers and restaurants have an opportunity to cater to this trend by expanding their nonalcoholic drink offerings. Notably, nonalcoholic drink sales surged during Dry January, and industry projections suggest this sector could grow to nearly 4% of the overall alcohol market by 2027. Social media and influencer endorsements are significant drivers, especially among Gen Z, making it crucial for brands to adapt to these evolving consumer preferences.
