Many optimists believe that technology can transform society, whether it’s the internet or the latest phone. But as Tom Chatfield argues in his final column for BBC Future, the truth about our relationship with technology is far more interesting.
Lecturing in late 1968, the American sociologist Harvey Sacks addressed one of the central failures of technocratic dreams. We have always hoped, Sacks argued, that “if only we introduced some fantastic new communication machine the world will be transformed.” Instead, though, even our best and brightest devices must be accommodated within existing practices and assumptions in a “world that has whatever organisation it already has.”
As an example, Sacks considered the telephone. Introduced into American homes during the last quarter of the 19th Century, instantaneous conversation across hundreds or even thousands of miles seemed close to a miracle. For Scientific American, editorializing in 1880, this heralded “nothing less than a new organization of society – a state of things in which every individual, however secluded, will have at call every other individual in the community, to the saving of no end of social and business complications…”
Yet the story that unfolded was not so much “a new organization of society” as the pouring of existing human behaviour into fresh moulds: our goodness, hope and charity; our greed, pride and lust. New technology didn’t bring an overnight revolution. Instead, there was strenuous effort to fit novelty into existing norms.
The most ferocious early debates around the telephone, for example, concerned not social revolution, but decency and deception. What did access to unseen interlocutors imply for the sanctity of the home – or for gullible or corruptible members of the household, such as women or servants? Was it disgraceful to chat while improperly dressed? Such were the daily concerns of 19th-century telephonics, matched by phone companies’ attempts to assure subscribers of their propriety.
As Sacks also put it, each new object is above all “the occasion for seeing again what we can see anywhere” – and perhaps the best aim for any writing about technology is to treat novelty as not as an end, but as an opportunity to re-scrutinize ourselves.
I’ve been writing this fortnightly column since the start of 2012, and in the last two years have watched new devices and services become part of similar negotiations. By any measure, ours is an age preoccupied with novelty. Too often, though, it offers a road not to insight, but to a startling blindness about our own norms and assumptions.
