New offering combines third-party model portfolios with direct indexing capabilities for tax-smart transitions and proactive tax loss harvesting
OMAHA, Neb., October 15, 2025–(BUSINESS WIRE)–Orion, a premier provider of transformative wealthtech solutions powering the growth of financial advisors and the enterprise firms that serve them, today announced the launch of Tailored Allocation Portfolios, a new offering that enables financial advisors to deliver tax-aware, personalized portfolios at scale – without incurring the traditional out-of-pocket costs associated with direct indexing.
Tailored Allocation Portfolios combine the flexibility of Orion’s Custom Indexing offering with professionally managed ETF and mutual fund model portfolios from third-party strategists, including First Trust Advisors, Janus Henderson, and Russell Investments, with additional firms expected. These strategists provide a range of ETF and mutual fund model portfolios – from conservative income to aggressive growth – that advisors can adopt based on client needs.
“Delivering modern portfolio impact means helping advisors personalize portfolios to each client’s goals and tax needs while being mindful of costs and simplicity,” said Ron Pruitt, President of Orion Wealth Management. “Tailored Allocation Portfolios bring together tax efficiency, risk management, customization, and scalable automation in a unified solution that aligns with our vision for impactful, tech-enabled investment management. This empowers advisors to deliver personalized, tax-aware strategies that align with client objectives and seek to improve after-tax outcomes over time.”
Designed for clients with concentrated positions, legacy holdings, or unique tax sensitivities, Tailored Allocation Portfolios use Orion’s proprietary tax-transition technology to gradually migrate assets into professionally managed ETF or mutual fund-based model portfolios. This approach helps manage capital gains and improve after-tax outcomes, enabling greater personalization without disrupting efficiency. The solution is offered at no additional cost to advisors or clients. Participating asset managers fund the platform, removing the separate direct indexing fee typically passed on to investors.
Industry data highlights a clear trend toward personalization and managed strategies:
-
Managed account assets have surpassed $13.7 trillion, driven by demand for tax-optimized, UMA/SMA platforms (Cerulli).1
-
Direct indexing assets have grown 98% over the last two years, reaching $1.0 trillion as of June 30, 2025, according to Cerulli.2
