New signs have appeared across Trowbridge, as part of what Wiltshire Council calls “wayfinding signage”.
The council has said they are part of the wider public realm enhancements funded by the £16 million investment from the Future High Streets Fund.
The new signage includes modern totems and fingerposts, designed to help residents and visitors easily find key destinations and amenities throughout the town centre.
Cllr Ian Thorn, leader of Wiltshire Council, said: “The new wayfinding signage complements the large bench planters, benches and bins already installed across the town centre and align with the improvements made to key routes into the town.
“These improvements are helping to make Trowbridge a more welcoming and accessible place for everyone.”
The Future High Streets Fund project is supporting a range of transformative projects in Trowbridge, including a focus on improving connections into the town centre; bringing vacant commercial units in the town centre back into use; refurbishing the Town Hall; enhancing the River Biss; and accelerating the development of key sites in the town centre.
The changes to the town centre funded by the Future High Streets Fund have come under close scrutiny from residents.
A number of backless benches installed across the town centre sparked heated debate that reached national headlines after residents likened them to cheese graters.
However, other items installed as part of the investment have been more warmly received, such as the planter benches installed across the town centre.
The town hall, which is expected to open later this year, has also been a point of discussion after a programme of improvements costing £9 million closed the venue two years ago.
Some residents were critical of the amount of money spent, while others are excited for the town to get a large new venue that will diversify the cultural offering in the town.
Cllr Thorn added: “These projects are designed to attract more visitors and businesses to the heart of Trowbridge, boosting the local economy and helping to protect and create local jobs.”
